General Objective:
Enhance the website’s user experience to meet the search intents of users interested in dewormers and pet care. This will boost the visibility of the NexGard brand among its partners and competitors.
Increase organic traffic to the website through attractive content and titles aligned with trends in the pet wellness niche. The goal is to enhance the time unique users spend on the site and attract new active and recurring users.
Specific Objectives:
UX – UI – UX W
-Support acquisition strategies through trend analysis and keyword research, enabling frequent monitoring.
Strategic SEO
- Achieve recognition and positioning in Colombia as a brand specializing in pet care, particularly in dewormers.
- Focus on addressing search trends related to the pet care industry.
On-page SEO
- Optimize the website weekly to maintain optimal search engine positioning.
- Optimize images based on monthly speed tests.
- Execute plans for titles, meta tags, keyword density, and UX writing monthly to increase the percentage of time users spend on the sitee
- n la web a más de un 75%
- Inform and attract visitors interested in dewormers for dogs.
- Optimize content pages and monitor their performance to improve visibility on Google.
- Provide information about campaigns and steps to follow for receiving communications from NexGard.
Off-page SEO
- Create a strategy to connect with social media to drive traffic from these platforms.
- Generate both follow and no-follow links.
- Linkbuilding
- Increase the site’s conversion rate with an SEO content strategy that links long-tail and short-tail keywords to conversions.
- Grow the number of backlinks to the site to enhance online domain authority compared to our competitors and partners.
Content SEO
- Create a pillar page strategy that provides valuable content.
- Generate traffic in search of antiparasitics through CTAs in their descriptions.
- Research trends to enrich the content pillars for brand positioning strategy and NexGard’s services
- Create content calendars to pursue medium- and long-term positioning.
Tactics from SEO and Engineering (Execution Tracking)
2022
Februray
- Creation of a landing page for contraindications (See attached documentation).
March
- Creation of a pillar page on social impact. (See attached documentation).
May
- Request for URL errors (See attached documentation).
- Comparative request for sections (See attached documentation).
July
- Request for Drupal 9 migration (See attached documentation)
August
- Request for blog visibility (See attached documentation).
September
- Building the NexGard Spectra landing page. (See attached documentation).
October
- Request for the regional campaign “Cuida la vida” (See attached documentation).
Other Documentation:
- Starting point
- Strategy
- February Report
- Canonical URLs
- Indexing URLs
- Content Calendar
- Keyword research
- Backlinks
- Global request
- Improvement Plan
- Indexing URLs
- Home Improvements
- Blog mockup
- SEO Request #2
- SEO Folder
- Drupal 9 Migration
- SEO Management Report (9 months)
1,600% improvement in domain authority from 2021 to 2023
1,112% growth in organic traffic from 2021 to 2023 in the number of visitors.
6,700% increase in backlinks from 2021 to 2023.
A 260% increase in keywords ranking in the top 20 from 2021 to 2023.
