A3Sec | SEO, UX/UI and Engineering

General objective:

Create a strategy to enhance the website’s user experience by addressing search intents related to cybersecurity, digital asset protection, and corporate data security.
This will help boost A3Sec’s visibility with partners and competitors, driving potential clients to reach out through the website.

Specific objectives:

UX – UI – UX Web

-Define the primary and secondary navigation goals within a new information architecture that aligns with user search queries, fostering connection and building loyalty through effective data collection.

-Conduct A/B testing of the site map with real users that match the buyer persona, enabling continuous improvements.

-Gain a deeper understanding of user behavior on the website and landing pages to enhance the overall experience.

-Implement developments and actions tailored to meet user needs.

Technical SEO for content

-Inform and attract visitors interested in topics related to information security.

-Optimize content-focused pages and track their performance to boost visibility on Google compared to competitors in the same sector.

Engineering

– Increase website traffic by analyzing heat maps and tagging all CTAs throughout the site.

-Improve client session duration on the website and landing pages by continually enhancing load speeds.

-Optimize and refine the website code for better search engine rankings, as this is a key indicator of best practices for any search engine.

-Implement developments and actions that address user needs.

Strategic and Geolocated SEO:

-Boost organic search trends and improve rankings for key industry-related terms.

-Optimize content-focused pages and monitor performance to enhance visibility on Google’s geolocation.

-Strengthen key terms within Google My Business listings to improve brand reputation.

Engineering Tactics (Execution Tracking)

January

Initial request to update A3Sec’s entire website portfolio, including design, web narrative, and all graphic materials (see portfolio attachment).
Understanding the brand and its business objectives.

February

Development of a “Thank You” page for the “Déjanos blindarte” section (see attached link).
Removal of the duplicate Global Tag.
Site review to fix incorrect redirects.

March

Creation and presentation of SEO, UX-UI, and Engineering strategy – (See strategy attachment)
Adjustment to the footer bar for newsletter subscription.
Established directories for implementing multi-country hreflang tags on the A3Sec website (See attached request)

April

We created Sandra García’s meeting page for the English version of the site.
Created the “Déjanos blindarte” form section for landing page use, ensuring it matched the design of the conditional redirects (See attached link)
Updated the redirect on “Déjanos blindarte” for Latam to link to Monica Quevedo’s meeting page (See attached link)

June

Redirect personalized blog to https://blog.a3sec.com/es
Adjust URLs with special characters. (See attached document)
Adjusted “Déjanos blindarte” section on the “Somos A3Sec” page to include the form.

July

Updated the “Déjanos blindarte” section on the following pages: Detectamos, Reaccionamos, and Sectores.
Adjusted videos in the following entries on videos.a3sec.com.

August

Video adjustments in the following entries:

October

Audit adjustments according to delivery phases – (See web audit attachment)
Fourth delivery: October 2nd – October 6th
Change the following entries from video to webinar

(See report link attachment)

November

Adjust Hubspot CMS under Settings > Domain to address vulnerabilities identified by A3Sec’s Pentest(See analysis attachment)
Strict transport security not enforced: Medium Risk
Frameable response (potential Clickjacking): Medium Risk
Vulnerable JavaScript dependency: Low Risk
BEAST (CVE-2011-3389): Low Risk
LUCKY13 (CVE-2013-0169): Low Risk
Develop a Blog Press section, currently in test mode pending approval.

Press Link – Test Link Entry

Key art an actions: Jhon Fredy Monroy Posso Ivan Campo De Martino

Dive into the positive impact of the strategies implemented for A3Sec, including the “Thank You Page,” URL optimizations, and audit-based corrections. These initiatives have boosted site traffic, improved load speeds, and enhanced search engine visibility, leading to significant increases in clicks, impressions, and search rankings—a true success story in ongoing user experience enhancement.

“Thank You” Page Development: Impact: High. A well-designed “Thank You” page enriches the post-conversion user experience by offering additional information, instructions, or relevant calls to action.
Special Character URL Adjustments: Impact: High. This action significantly improved search engine optimization (SEO).
Audit Adjustments by Delivery Phase: Impact: High. These audit-driven changes addressed performance, security, and usability issues, elevating the site’s overall quality.
Organic Traffic – Main Domain (https://a3sec.com):

A year-over-year comparison (Sept-Dec 2022 vs. Sept-Dec 2023) was made using Google Search Console, as the platform only allows for a 16-month analysis. The findings highlight that

A 2.6% increase in clicks (visits to the site)
A 14% improvement in impressions
A 10-position increase in average ranking (which indicates where the site appears in search results)

Organic Traffic – Subdomain (https://blog.a3sec.com):

A comparison for the same period (sept – dic 2022 vs sept – dic 2023) using Google Search Console, as the platform only allows for a 16-month analysis shows:

A 15% increase in clicks
A 146% improvement in impressions
A slight drop in average ranking by one position (indicates where the website ranks in search engine results)

Performance:

Before implementation (May)

After implementation (December)

This analysis, conducted using Google Page Speed, provides insights into the actual performance and loading speed of the web pages that make up a website.

Scores between 0-49 indicate slow loading times, 50-89 are considered moderate, and 90-100 represent fast load speeds.

For A3Sec, we worked on next-gen image optimization and resource minimization, improving desktop speed by 3 points and mobile speed by 46 points, moving from slow to moderate.