Mujeres en primera | Branding

Creativity

Challenge

Mujeres en Primera is a community project that promotes female participation in non-traditional fields. Its primary goal is creating Colombia’s first all-female racing team.

However, the original branding didn’t fully capture the importance of this pioneering initiative. The challenge was to create a new image that truly represents the spirit of Mujeres en Primera.

Solution

The logo features custom-designed lettering. The base font is A4 SPEED Bold, chosen for its diagonal style that evokes speed and dynamism. It has been modified to ensure all elements work together in compact harmony.

The logo includes meaningful graphic details:

The “I” transforms into a “1” to visually reinforce the name’s concept.
The “E” ends with an arrow pointing forward, representing speed and progress.
A checkered flag is added as an ornamental element to balance the composition and emphasize the racing and competition theme.

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