Case
Innova Schools is a network of schools in Latin America recognized for its innovative educational approach. They focus on developing skills like critical thinking, creativity, and problem-solving while providing a learning environment tailored to the individual needs and pace of each student.
Goal
- Lower the cost per acquisition for each registration.
- Enhance the quality of registrations based on their proximity to the school locations.
- Increase the number of enrollments at one of the institution’s campuses.
Solution
- Communication Rationale: Define message hypotheses based on insights into the needs, desires, and perceptions of the target audience.
- Potential Universe and Channels: Choose paid media platforms based on the available potential audience and their location.
- Audience Tactics: Implement audience flows (cold, warm, and hot), exclusions, and geolocation strategies.
Results
- The cost per registration was 14% lower than the brand average.
- Interactions with the brand’s ads increased by 20%.
- The conversion rate was 250% higher than average.