Warner Music Latina | Content Strategist

Content

Case

Digital coverage of Jaleo House, a 2-day event hosted by Warner Latina ahead of the Latin Grammy Awards.

Goals

Boost brand visibility and engagement on social media by leveraging the buzz surrounding the Latin Grammy Awards, which consistently generate significant impact across platforms.

Execution

In the weeks leading up to the event, we created a coverage plan detailing how we would promote the two-day event and the resources required, based on the schedule provided by Warner.

Objective

Deliver live social media coverage of the JALEO BY WARNER event.

Content strategy for the coverage

We produced 8 posts, including 5 videos and 3 carousel posts. Highlights included:

Welcome video
Carousel
Summary video (edited by Warner)
Stories tagged by media and stylish audience photos from the event

Results

Despite time constraints and limited content, the posts garnered strong engagement, especially on Instagram, reaching over 6,000 people and achieving an engagement rate of more than 2.5%.

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