In the competitive and growing world of advertising, agencies have become a bridge between consumers and companies. Thanks to the work of advertising agencies, each brand can communicate its messages clearly and effectively.
Although some companies choose to execute their advertising strategies internally, working with an advertising agency ensures a specialized team for each type of communication.
Let’s remember that advertising, especially in the realm of digital marketing, goes far beyond posting a product on Instagram and hoping people like it. Each channel (social media, email, SMS, ads, website) must be strategically considered to achieve a consistent communication that allows users to identify and connect with a brand.
Therefore, hiring a digital marketing agency is an excellent way to invest in growth, understanding that functions can be delegated to teams with deep knowledge of the tactics to be carried out in each area, channel, or communication.
In Colombia, there are thousands of advertising agencies working with national and international brands. They have received global awards and recognitions, positioning themselves as major companies. In this Top 10, we compile some of the most notable advertising agencies in the country for you to know the advertising talent of Colombia.
1. Sí Señor Agencia – Colombia
In 2013, Manuela Villegas founded Sí Señor Agency with the goal of developing digital marketing strategies using a scientific method. Over the past eleven years, Sí Señor has established itself in both national and international advertising markets, recently starting operations in the United States.
With a well-established brand and a clear way of working, Sí Señor Agency has positively impacted the growth of each of its clients.
Sí Señor Agencia – USA/Miami
Yes Sir Agency – USA/New York
2. JellyShot
Founded in 2012 with sustainability at its core, JellyShot specializes in four areas: Business Strategy, Brand Design and Identity, Marketing, and Impact Development. With these four teams, JellyShot scales businesses and sustainable projects with and for the organizations they work with. Headquartered in Bogota, Colombia, and New York, USA, they are known for their ability to work closely with clients to create competitive projects and products in their target markets, generating prosperity throughout the entire production chain.
3. Tuatara Boutique Agency
Tuatara is a digital transformation boutique agency that integrates software experiences, data marketing, and outstanding design to build business models in digital ecosystems. Through their Mutualism philosophy, they have received international recognition in all their areas and have exceptional ratings from clients. As a digital marketing agency, they operate as consultants and executors of sales-focused strategies.
Their ISO 9001 certified processes guarantee outstanding quality, timelines, and processes in the industry. For over eight years, they have provided services to the USA, Asia, and Europe.
As a boutique agency, they seek to work with market leaders who aim to employ the best human and professional teams to achieve their goals.
4. Name
An independent creative company aiming to become a game-changer in the market, where passion for creativity, innovation, and collective curiosity connects thinkers from all industries, strengthening the tools of the creative process where the conversation is never the same, making this their differentiating value to achieve assertive and effective results.
5. Baboom Marketing
Baboom Marketing is a 100% digital agency focused on creating strategies for social media, producing viral content that deeply connects with the audience. Their content effectively connects with the language of social media while keeping in mind each client’s goals, such as positioning, recognition, conversion, and loyalty.
One of their biggest success stories is El Mono Bandido, an artisanal brewery in Bogota, Colombia whose social media presence reflects the creative work of this agency. They have worked with brands like Rappi, Home Burgers, Vivo, Mabe, PedidosYa, WingStop, Poke, among many others. They specialize in organic content, paid advertising, influencer marketing, UGC, and branding.
6. Interactive Media
Interactive Media, 100% independent and 100% Colombian, was founded as a performance agency in 2011. Over the 13 years it has been in the market, it has evolved into a comprehensive agency model, offering all integrated marketing disciplines under one roof, saving clients time: Strategy, Digital, Creativity, Social Media, Audiovisual Production, Influencers, and On and Off media buying. The performance mindset remains, and being able to measure everything will always be key for this agency.
7. Sancho
Talking about advertising agencies in Colombia is synonymous with Sancho BBDO, one of the largest and most recognized agencies worldwide. With over 70 years of experience, they have built a vast portfolio of projects and clients receiving “ideas that move” through highly effective strategies.
8. David
This agency, born from the legacy of David Ogilvy, has offices in cities like Bogotá, Buenos Aires, Miami, Madrid, New York, and São Paulo. In Colombia, they have stood out for creating campaigns that generate strong reactions from the public, such as the viral welcome billboard for Sofía Vergara on social media.
9. Fantastica
Fantastica is an independent agency founded in 2013, known for its working method where creativity and objective fulfillment go hand in hand. They are firm believers in ideas as a way to revolutionize the world and in brands that add value to the community with their messages.
10. Mullen Lowe
Mullen Lowe has been recognized through various national and international awards, proving their excellent work. With the philosophy of being one of the most creative agencies in the world, they have led different brands to break paradigms with effective strategies.
All the advertising agencies mentioned above specialize in different areas; some focus on digital, others on strategy, and others on becoming partners with their clients. However, they all have one thing in common: they strive for excellence in their work through campaigns designed to be the path companies take to achieve their goals.
