Aqcua Postobon | Drink industry

Strategy

Rombo si señor

Starting point

Diagnostic learning

  • Value Moments

Consumers want brands to be present at the moments of consumption: accompaniment and supply.

  • Digital is not just about social networks

The digital efforts of brands should not be focused only on creating content on social networks with a thought of reaching more people or generating communities. People are interacting less and less with brands.

  • The war of digital assets

Just because you are present in the largest number of digital assets does not mean you are adding value to your users. The key is to find efficiency in the ecosystem and not the creation of it.

  • Not all trends are for brands

We must learn to identify in which contexts the brand has the ability to contribute to the conversation, without being seen as opportunistic.

  • Join the customer’s journey, don’t make up a new one

Brands should look to release the tensions in the consumer journey and not make it more difficult. This means really thinking first in the user before the brand.

  • Be sure we know who we are talking to

Understanding the consumer should be a priority for brands, it is not about generalizing or taking for granted behaviors that do not necessarily respond to our real user.

Observing without biases is the best exercise to know our consumer.

Flavors Strategy

Strategic thinking

 

Being present at consumption moments

 What for?

Gain relevance in the category




Histórias de sucesso

caso exito multimoney
Multimoney | How financial products relate to SEO?
Traditional banks are up against a new competitor gaining serious traction in recent years: tech-driven financial service companies. While these “neobanks” offer major perks focused on saving...
Columbia | Exponential growth through Meta and Google Ads
Goal To achieve the monthly sales targets established by the client while keeping a stable investment budget. Solution We planned and executed funnels aimed at acquiring online...
Plat Legal | Landing Page Creation
Case Building a landing page to offer free trials for a digital service is a key strategy for turning visitors into potential leads and, ultimately, customers. This...
unica
ÚNICA | Landing Pages Creation
Case Some projects at Sí Señor Agencia involve multiple areas. This was true for the project we completed for the Instituto Universitario Colombo Americano (ÚNICA), which needed...
nexgard
Nexgard Colombia | Wow Paws
Client NexGard Colombia Campaign Wow Paws Case This strategy focuses on celebrating Father’s Day by highlighting those who take their role as responsible pet parents seriously. Even...
Nexgard
Nexgard Colombia | The Parasite Hunters
Client NexGard Colombia Campaign The Parasite Hunters Case In October, Colombia and the rest of the world celebrate Halloween, making it a major event. The film industry...

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