Challenge
To create a personalized brand image for the Keycode Bootcamp that effectively communicates its value in a campaign designed to attract new students.
We understand that students’ motivations can come from rational factors such as:
- Four specialties
- Professionals from Price Water-house Coopers and Accenture
- Access to the Fundaula platform
- Altissia English course
- Strengthening of soft skills
And emotional stimuli:
- Career growth and greater professional opportunities
- Better pay
- Quality of life
- Promising near future
- Advancement to a “Semi Senior” level
Solution
- Proposing a brand image for the Bootcamp.
We started by adjusting Keycode’s creative resources, choosing a simpler color palette that provides better contrast and accessibility.
We gave it a fun, geeky vibe by using programming symbols to create emojis that fit into this new graphic universe.
- When promoting the bootcamp, we focus on both rational and emotional factors.
Our goal was to communicate the Bootcamp by appealing to both sides: emotionally highlighting the potential for career advancement and rationally outlining the specific knowledge students would gain.
In our messaging, we use language that connects with this audience, incorporating playful concepts and wordplay like “Hello, world,” “Code,” “Error 404,” “2.0,” and so on.
