Traditional banks are up against a new competitor gaining serious traction in recent years: tech-driven financial service companies. While these “neobanks” offer major perks focused on saving users money and are increasing each year, they still struggle with one key drawback—people may not fully trust these newer types of businesses yet.
Getting someone to trust you with their money only happens when you build a strong relationship based on trust, where the customer feels completely confident in the company they’re entrusting their capital to. One of the most effective ways to build that trust is by showing customers that you have deep financial expertise, reassuring them that their money is being well managed.
With this in mind, at Sí Señor, we developed an SEO strategy that helped Multimoney, a financial services company in Central America, establish itself as a leader in personal finance. The goal was to attract and retain clients looking for a fast and trustworthy option.
Why Develop an SEO Strategy to Build Brand Awareness?
When you’re looking to increase reach and recognition, relying on organic search tactics is key. These strategies not only help bring more people to your business but also strengthen loyalty among existing customers.
Through the SEO strategy we developed for Multimoney, we implemented tactics that addressed all key variables of this branch of digital marketing: On-Page SEO, Off-Page SEO, Blogging, and ASO. Each element was carefully designed to meet users’ needs and give Multimoney the boost it needed to grow in the financial services space.
How did we execute this strategy?
The first step in any strategy is to get a deep understanding of the client and their target audience. For Multimoney, this means recognizing it as a tech-driven financial services company that provides loans with minimal requirements, fully online, and faster disbursement times than its competitors.
When it comes to their target audience, we discovered a need beyond just financial help: Multimoney’s users are also eager to learn about personal finance so they can achieve financial freedom and peace of mind.
After gathering these insights, we developed a content strategy focused on providing users with valuable financial information that not only educates but also encourages them to use the company’s services. In addition to the content, we identified an opportunity to optimize each URL on the website to ensure a seamless user experience that would be attractive and reflect the professionalism behind Multimoney. Let’s break down each component of this strategy.
On-Page SEO
What happens when you visit a website and it takes forever to load? Exactly—you bounce. That’s why our initial focus was on optimizing every aspect of the site to achieve a top-notch SEO score and lightning-fast loading speeds. This way, Google can recognize the content as valuable and rank it on the first page of search results in the niche.
The first step was to get a clear picture of the current situation, so we put together a detailed report to outline the action plan for enhancing the existing website content. Then, we regularly optimized each new page, landing page, or blog post as it was created.
Off-Page SEO
Our Off-Page SEO focus, aside from finding the best sites for link building, was to create synergy between the website and social media. This meant directing traffic from various social media profiles back to the website, where users could dive deeper into information or access services.
It’s important to recognize that SEO isn’t just for websites. By integrating both channels—social media and the website—you can boost traffic on both fronts, making it easier to establish a strong digital presence.
Blogging
With a target audience full of curiosity, we recognized that one of the main goals of this strategy had to focus on high-quality content. That’s why we created a pillar page where users could become personal finance experts, developing a series of informative yet easily digestible pieces. In addition to providing valuable knowledge, this format allowed us to position Multimoney as a trusted and expert voice in the industry.
Each content was designed to address users’ search intents while incorporating the keywords that brought in the most traffic. We also included various multimedia formats in these blogs to keep them engaging and educational.
ASO
Another key part of this strategy was implementing App Store Optimization, or SEO for apps. Just like we did with the website, we started with a thorough analysis to pinpoint improvement opportunities and the steps we needed to take. The goal of this tactic was to enhance the app’s visibility and attract new users.
Thanks to this comprehensive SEO strategy that covered all aspects of organic positioning, we successfully positioned Multimoney as a top choice for financial services. Plus, by providing valuable content, we made Multimoney more than just a service; we established it as a partner for those looking to improve their finances.
