Automation

Comparative analysis of competitors’ automations, at the level of communication tone, copies, CTAs, regularity of communication. CRM, payments and other components of the automation system.

We make a diagnosis of the digital tools that are available, the maturity of the company in their use and tools are suggested according to the need and all the configurations are made to develop the strategy.

The warming is an experiment to | b that defines the frequencies and times for our actions in the implementation of the strategy IP warming or warming is a practice based on gradually increasing the volume of email sent with an IP address at a predetermined time, this process helps to establish a reputation with ISPs (Internet Service Providers) as legitimate senders of an email.

Take charge of taking advantage of refined functional databases, feeding the consumer with relevant information, generating a connection with the brand and increasing its positioning in topics according to the audience matrix. For those people who are already our clients, we will work on communication maintenance, segmenting them in detail to create relevant niches.

Automation is the collection of data from a form on a landing or web page, where in the end we can deliver not only qualified leads to our client but also a database that can be moved in the future. It is based on the use of software to automate certain tasks during the execution of campaigns in which the continuous maintenance of contact with the possible client is essential to achieve the sale.

From the doubt You have to start relating to the industry, make yourself known to both users and your competition and through value propositions and content of interest to users start to be on the radar of decision-making. From the first purchase we want to make you fall in love with your product / brand, make you understand that you made the best decision and that you have constant support. Likewise, this scenario presents a perfect moment to encourage after-sales services and Cross and up-selling.

We start from the zero point of configuration to the implementation of the flows developed in the strategy. The use of marketing automation makes processes that would have been carried out manually much more efficient and controlled over time, allowing cascading processes that would be impossible to carry out manually. Marketing Automation is also a component of any mature customer relationship management (CRM) process.

Through the tools, we measure the KPIs obtained periodically and compare them with the proposed KPIs. Through the automation platform, a comparison is made of the interaction of the leads with the shots made. Based on the conversion behaviors observed, the effectiveness of the flows is determined based on the established rates. From the hypothesizing, we experimented with a change in sending frequency, looking for a positive impact on opens and CTR.

It is defined as the simple shots of email marketing campaigns, these shots are made according to the defined schedule and the editorial line developed to encourage greater engagement.

It is a scoring methodology where each client is attributed according to their profile and activity with the brand, in this way the public can be segmented into profiles, and generate specific flows for the stage in which each group of clients is.