Creative rational, KV and tactical drops as the case may be.
Creativity
Development of creative customized solutions, almost always hand in hand with the work of the strategic area. We offer alternative and disruptive communication proposals, consented to by brands and aligned with their objectives.
What we do?
These are some of the products that we develop in the area, we will tell you in detail how we do it, our processes and more.
Perspectives
Creative concept
KV - Visual key
Look & Feel for social media
Funnel
Marketing + Sales
Perspectives
An important focus of the industry is the knowledge of your market, their search patterns, digital behaviors, interest and perceptions of their respective industry. The continuity of the process will give us the understanding of the audiences and their perception regarding the generated content.
Creative concept
The idea that creatively synthesizes what our client needs to say, is normally executed on a Key Visual. The Creative Concept is a clear, different and colloquial idea that transmits the essence of a brand or campaign through an impressive and highly recordable phrase, the same one that is composed of an inspirational reference and a true insight.
KV - Visual key
Basic graphic proposal in which the concept is expressed and whose style is derived from the other tactical descents that require arts.
Look & Feel for social media
Proposals for graphic implementations according to the brand but that solve communication and aesthetic problems according to the purpose of each social network.
Funnel
The strategy will have the guidelines of the conversion funnel and its stages, in which it is determined that a user has different phases of interaction with the brand and its communication, in each of these there will be pieces that will have the sole purpose of being introductory to the brand, encourage interaction, convert them into customers and retain them, this last stage is of constant efforts.
Marketing + Sales
The unity of both teams is decisive for the success of reading data. The majority of B2B - B2C sales do not have their final conversion in digital media, this sometimes causes a lack of synchrony between both departments, losing conversion information to the selected audiences. We must train a sales team, teach them the path of the buyer, the details of the lead and generate a unified sales process for the digital ecosystem.
What do you receive when contracting the services of this area?
Graphic arts
Creative co-creation workshop, Rational naming and proposals.
Look & Feel proposal with visual arts and an instruction manual of good practices.
Case Studies
Case Studies
Seguros Falabella | Insurance Company
Strategy
We created a strategic plan that would allow the brand to adapt to the arrival of the pandemic, transform its way of operating and the way it connects with its customers. Learn about some of the insights and studies carried out to face the new normality and boost business metrics in the digital world.
Do you want to improve your company’s processes with our strategies?
Get to know our Marketing services based on Growth strategies, which adapt to the needs of companies to meet their objectives from different platforms.
Do you want to improve
your company's processes
with our strategies?
Get to know our Marketing services based on Growth strategies, which adapt to the needs of companies to meet their objectives from different platforms.
