Starting point of paid media
Digital advertising and Paid media
Generation of accelerated growth strategies through paid media, focused on brand, performance and conversion funnel applied to business KPIs. The latter is created in the three determining components in the correct implementation of digital campaigns: accuracy, performance, and efficiency.
What we do?
These are some of the products that we develop in the area, we will tell you in detail how we do it, our processes and more.
Media analysis and guideline benchmark
Calculate the market
Media strategy
Media plan
Implementation and optimization
Audit and campaign advice
Media analysis and guideline benchmark
Initial zero point from the exercises that the brand has carried out in paid media, such as insights into the competitors’ paid media, to build a plan of recommendations on how the brand should execute the pattern tactic.
Calculate the market
Start with the Total Addressable Market (TAM) and then calculate your target market within that total number, which varies based on geography and other logistical factors. Take your target market and determine the penetration potential in it. Multiply the target market by the penetration rate to find the size of your market.
Media strategy
Development of the brand brief for the performance or brandformance tactic, with the approach of objectives, tactics, audiences and means to solve the problem.
Media plan
Investment projection for each of the media we propose and follow-up KPIs according to each campaign objective.
Implementation and optimization
Construction of campaigns in each of the paid media platforms, implementation of ads, monitoring of investment and performance, construction of weekly and monthly reports and optimization actions based on campaign insights.
Audit and campaign advice
Review and diagnosis of current brand campaigns to find valuable insights, good practices, improvements on the execution of tactics and recommendations.
What do you receive when contracting the services of this area?
Paid media strategy
Media plan
Implemented campaigns, ad previews, and campaign reports.
Paid media diagnosis
Case Studies
Case Studies
Seguros Falabella | Insurance Company
Strategy
We created a strategic plan that would allow the brand to adapt to the arrival of the pandemic, transform its way of operating and the way it connects with its customers. Learn about some of the insights and studies carried out to face the new normality and boost business metrics in the digital world.
Do you want to improve your company’s processes with our strategies?
Get to know our Marketing services based on Growth strategies, which adapt to the needs of companies to meet their objectives from different platforms.
Do you want to improve
your company's processes
with our strategies?
Get to know our Marketing services based on Growth strategies, which adapt to the needs of companies to meet their objectives from different platforms.
